Privacy policy


1. General Information

The protection of your personal data is important to us, SAREMCO Dental AG. This privacy policy informs you about what data we collect, how we use it, and what rights you have.

Our data protection practices comply with the legal requirements of the Swiss Data Protection Act (DSG) and the EU General Data Protection Regulation (GDPR).

The use of our website www.saremco.ch is generally possible without providing personal data. If personal data is collected (e.g., via forms or during purchases in the online shop), this is done on a voluntary basis or to fulfill contractual obligations.

We have implemented technical and organizational measures to ensure the protection of your data. This includes SSL/TLS encryption for secure data transmission.

2. Data Controller

The responsible party under Art. 4(7) of the EU General Data Protection Regulation (GDPR) is:

SAREMCO Dental AG
Gewerbestrasse 4
9445 Rebstein, Switzerland

Phone: +41 71 775 80 90
Email: info@saremco.ch

Our Data Protection Officer can be reached at dataprotection@saremco.ch or by mail with the subject "Data Protection Officer".

3. Processing of Personal Data

3.1. Scope of Application

This privacy policy applies to the manual and fully or partially automated processing of personal data within SAREMCO Dental AG. Examples of such processing activities include:

  • Processing customer data for offer and contract creation
  • Processing customer data for order fulfillment
  • Responding to contact inquiries and communication with visitors

3.2. Collection of Personal Data When Visiting Our Website

When visiting our website, technical data necessary for providing and securing the site is automatically collected:

  • IP address
  • Date and time of the request
  • Browser type and version
  • Operating system and device type
  • Referrer URL (the website from which you accessed us)
  • Visited pages and transferred data volume

This data is used to optimize our website and is not merged with other data. The legal basis is Art. 6(1)(f) GDPR (legitimate interest).

3.3. Processing of Personal Data in the Online Shop

When placing an order in our Shopify online shop for Germany, we process the following personal data to fulfill the contract:

  • Company name (if provided)
  • First and last name
  • Email address
  • Billing and shipping address

This data is required to execute the purchase contract (Art. 6(1)(b) GDPR).

By entering your data during the ordering process on www.saremco.ch, you consent to its use for processing your order and providing our services. Mandatory fields are marked accordingly, while additional information is voluntary.

More information on Shopify’s privacy policy:
🔗 https://www.shopify.com/legal/privacy

3.4. Contact Forms & Customer Communication

If you contact us via the contact form or by email, we process the following data:

  • Name
  • Email address
  • Message content

This data is used solely to process your request. The legal basis is Art. 6(1)(b) GDPR (contract fulfillment) or Art. 6(1)(f) GDPR (legitimate interest).

3.5. Sharing of Personal Data

We only share personal data when legally permitted or if you have given your consent. Possible recipients include:

  • Payment providers (e.g., Shopify Payments, PayPal)
  • Shipping providers (e.g., DHL, FedEx)
  • IT service providers (e.g., hosting providers)
  • Authorities and public institutions, if legally required

Data transfers to third countries outside Switzerland and the EU only occur if an adequate level of data protection is ensured.

4. Cookies & Tracking Technologies

To provide you with a user-friendly website experience, we use "cookies." Cookies are pieces of information stored on your computer by your browser when visiting a website. You can delete cookies stored on your computer at any time. Instructions for Mozilla Firefox can be found here and for Google Chrome here.

Our website uses cookies and similar technologies to improve user experience. Some cookies are technically necessary, while others serve statistical or marketing purposes.

4.1. Essential Cookies (without consent)

These cookies are essential for the operation of the website and cannot be disabled. They include:

  • Shopify cookies for shopping cart functionality

  • Session cookies for login areas

4.2. Analytics and Marketing Cookies (with consent)

We use tracking tools to analyze the use of our website. Your consent is obtained through our cookie banner before these cookies are activated.

4.3. Services Used

  • Google Analytics (website analytics)

  • Google Ads (remarketing)

  • Facebook Pixel (retargeting)

  • YouTube integration (embedded videos)

You can change your cookie preferences at any time via our cookie banner or block cookies through your browser settings.

More information about Google's services:
https://policies.google.com/privacy

4.4. Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited. Google Analytics uses cookies to analyze how visitors use our website and to generate reports on website activity. The following data may be collected:

  • Your IP address (anonymized)

  • Duration of your visit

  • Pages visited

  • Source of your visit (e.g. Google Search, social networks)

The processing is based on your consent in accordance with Article 6(1)(a) GDPR. You may withdraw your consent at any time.

More information about Google Analytics:
https://policies.google.com/privacy

4.5. Google Search Console

We use Google Search Console, an analysis tool provided by Google Ireland Limited, to optimize our website's performance in Google Search. No personal data is processed. Only anonymized search queries and website performance data are evaluated.

4.6. Google Maps

Our website uses Google Maps to provide an interactive map service. When using Google Maps, personal data such as your IP address and location data may be transmitted to Google.

The processing is based on your consent in accordance with Article 6(1)(a) GDPR. You can prevent data collection by disabling Google Maps in your browser.

More information about Google Maps:
https://policies.google.com/privacy

4.7. YouTube

Our website embeds videos from YouTube (Google Ireland Limited). When you play a video, YouTube may place cookies and collect information about your user behavior, including:

  • Your IP address

  • Pages visited

  • Interactions with videos

Processing is based on your consent in accordance with Article 6(1)(a) GDPR.

More information about YouTube:
https://policies.google.com/privacy

4.8. Meta (Facebook & Instagram)

We use services provided by Meta Platforms Ireland Limited (Facebook & Instagram) to share content via social media and to display targeted advertising. Meta may collect the following information:

  • Your browsing behavior on our website

  • Your interactions with our advertisements

  • Technical information (e.g. IP address, browser type)

Processing is based on your consent in accordance with Article 6(1)(a) GDPR. You can disable personalized advertising in your Meta account settings.

More information about Meta (Facebook & Instagram):
https://www.facebook.com/privacy/policy

4.9. Social Networks

Our website contains links to social networks such as Facebook, YouTube, LinkedIn and Instagram. Data (such as the referring page, your username if you are logged into the respective service, and your IP address) is only transmitted to the platform operator after you actively click the respective button. Please refer to the privacy policy of the respective platform provider for information about how your data is collected and processed.

4.10. User Behavior Analysis for Marketing Purposes

The online services provided by www.saremco.ch use a web analytics tool to analyze user behavior and identify company IP addresses for marketing purposes. The use of this service requires that data relating to user behavior (such as IP address, access time, browsing behavior, browser request, etc.) be transmitted directly to the analytics servers and processed exclusively for the benefit of www.saremco.ch.

The collected data is treated as strictly confidential and is neither sold nor disclosed to third parties. If you no longer wish your company to be identified in the future, please send an email to optout@permagroup.ch.

5. Data Retention Period

We store personal data only as long as necessary for the respective purpose or as required by law.

  • Order data: 10 years (tax retention obligation)
  • Newsletter data: Until unsubscribed

6. Your Rights

Under GDPR and DSG, you have the following rights:

  • Right to access (Art. 15 GDPR, Art. 25 DSG)
  • Right to rectification (Art. 16 GDPR, Art. 32 DSG)
  • Right to erasure ("Right to be forgotten," Art. 17 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to data portability (Art. 20 GDPR)
  • Right to object (Art. 21 GDPR)

To exercise your rights, please contact dataprotection@saremco.ch.

7. Changes to this Privacy Policy

We reserve the right to update this privacy policy if legal requirements or our services change. The latest version is always available on our website.

8. Contacting the Data Protection Authority

If you believe your data has been unlawfully processed, you have the right to file a complaint with a data protection authority.

In Switzerland:
Federal Data Protection and Information Commissioner (FDPIC)
https://www.edoeb.admin.ch/

In the EU:
The responsible data protection authority of your place of residence or workplace.